Senior marketing expertise, without the full-time price tag.
Three services designed for small and medium-sized businesses that need strategic guidance but not a full in-house team
Strategic Marketing Planning
Your business plan is ready, but what comes next? Sirca maps out a complete, ready-to-execute marketing plan that becomes the foundation of all your future marketing efforts.
We start by auditing where you stand today. We look at your business from a macro, meso and micro level before moving on to your website, current channels, and past marketing efforts to understand what’s working, what isn’t, and where the gaps are. The result is a roadmap that’s actionable from day one.
What this typically includes:
Market and competitor audit
Audience and positioning definition
Channel strategy (which platforms, and why)
A phased rollout plan with priorities and timelines
Budget guidance so you know what to expect to spend and where
Project Management
This service is execution-focused project management for marketing initiatives,.
We coordinate everything from timelines, budgets, agencies, freelancers, and deliverables so nothing falls through the cracks. That means keeping your team and external hires all moving on the same schedule and making sure spend stays on budget. You get clear reporting at every stage, so you always know where things stand without having to chase people down yourself.
What this typically includes:
Team management
Vendor and freelancer coordination
Timeline and budget tracking
Campaign quality control before launch
Regular status reporting
Function as the main point of contact for the project, so you only work with one person
Fractional Marketing
For businesses that need ongoing leadership, not just a one-time plan. This is embedded, part-time marketing leadership, that works great if you already have an existing team in place.. but you need some help connecting the tactics to a bigger strategy.
We set strategy, oversee execution partners (agencies, freelancers, in-house staff), and report directly to the business owner or general manager.
What this typically includes:
Ongoing strategic direction
Oversight of all external marketing partners
Performance tracking and reporting to ownership
Budget management across channels
A flexible time commitment based on what your business actually needs
Step 1
Discovery Call
Step 2
Proposal & Scope
Step 3
Kickoff & Audit
Step 4
Strategy delivery
Not sure what you are looking for?
While the above is an example of the full scope that we offer, we can scale back to focus on where the need is most. No project is too small, or task too complex.
Let’s talk through your situation and find the right starting point.