Privacy Policy
1. Information We Collect
We collect the following categories of information:
– Information you provide directly: name, email address, phone number, company name, job title, and any details you submit through contact forms, discovery calls, proposals, or newsletter sign-ups.
– Information collected automatically: IP address, browser type, device information, pages viewed, referring URLs, and general usage data, typically via cookies and analytics tools (e.g., Google Analytics).
– Information from third parties: if you interact with us via LinkedIn, scheduling tools, or referrals, we may receive contact or professional information from those sources.
– Client engagement data: if you become a client, we may collect additional business information necessary to deliver services (e.g., marketing account access, campaign data, analytics credentials), governed by the applicable service agreement.
2. How We Use Your Information
We use the information we collect to:
– Respond to inquiries and provide requested information about our services;
– Prepare proposals, deliver services, and manage client relationships;
– Send newsletters, insights, or marketing communications (only with your consent, where required, and always with an option to unsubscribe);
– Improve the Site, our services, and our marketing;
– Comply with legal obligations and enforce our agreements.
3. Cookies and Tracking Technologies
We use cookies and similar technologies to operate the Site and understand how visitors use it. This may include essential cookies (required for the Site to function), analytics cookies (e.g., Google Analytics), and marketing cookies (e.g., for retargeting ads). Where required by law (such as under GDPR or applicable Canadian/provincial rules), we will request your consent via a cookie banner before setting non-essential cookies. You can control cookies through your browser settings at any time.
4. How We Share Information
We do not sell your personal information. We may share information with:
– Service providers who help us operate the Site or deliver services (e.g., hosting, email, CRM, analytics, advertising platforms), under contractual confidentiality obligations;
– Professional advisors (legal, accounting) where necessary;
– Authorities, where required by law, regulation, or legal process;
– A successor entity in the event of a merger, acquisition, or sale of assets.
5. Data Retention
We retain personal information only as long as necessary to fulfil the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Contact form submissions and inactive lead data are generally retained for 24 months unless you request earlier deletion.
6. Your Rights
Depending on where you are located, you may have rights to access, correct, delete, or restrict the use of your personal information, or to withdraw consent for marketing communications. This includes rights under Canada’s PIPEDA, the EU/UK General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA/CPRA), where applicable.
To exercise any of these rights, contact us using the details in Section 10 below. We will respond within the timeframe required by applicable law
7. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, or alteration. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. International Data Transfers
We are based in Canada, and information we collect may be stored or processed in Canada, the United States, or other countries where our service providers operate. Where required, we take steps to ensure appropriate safeguards are in place for cross-border transfers.
9. Children’s Privacy
The Site is not directed to individuals under the age of 16, and we do not knowingly collect personal information from children.
10. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
Sirca Strategy
Email: [email protected]
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The “Last updated” date above indicates when it was last revised. We encourage you to review this policy periodically.